How to Create a Marketing Budget When You Have No Idea Where to Start
You know you need to spend money on marketing. You just don’t know how much. Should it be $500/month? $2,000? More? And where should that money go? Here’s how to create a marketing budget that makes sense for your small business, without guessing or...
What to Do When Your Marketing Isn’t Getting Results
You’ve been running ads for three months. Posting on social media. Sending emails. Maybe even blogging. Nothing is working. You’re spending money and time with zero leads to show for it. Here’s how to figure out what’s broken and fix it. Step...
Going Viral vs Making Money: The Difference No One Tells Small Businesses
You don’t need to go viral. You need customers. But if you’ve talked to a marketing agency recently, they probably sold you on views, reach, and engagement. They showed you viral posts from other clients and promised the same results for you. Here’s...